Every business has a heart - the emotional roots of the people who work in it, shape it and define its ability to change or grow.

It’s not about what they think - it’s about what they feel.

In their book, ‘The Heart of Change’, John Kotter and Dan Cohen followed on from their renowned 8 transformational steps of change and stated that most organisations follow a logical but flawed theory of change – ANALYZE-THINK-CHANGE. Their research in over 100 companies led to the conclusion that the more effective method is SEE-FEEL-CHANGE. For each and every change that we undertake, we create an engagement journey that executes that theory:

We must SEE the evidence that change is needed

Then FEEL the emotional need to make the change

And finally CHANGE what is happening right now

What Purple Monster does is bring those engagement journeys to life. We strive to help people SEE, understand and engage with the need to change. Our participative work in behaviour and communication helps people recognise what it is to FEEL the desire to change. And because we work at all levels, in the reality of your day to day business, we're right there challenging people to make the CHANGE.

The Art of Engagement

The Art of Engagement is our approach, our tools, methodology and relationship with you. We will help you to see the current culture, organisational behaviour and ways of working as a benchmark. We'll then endeavour to understand what the emotional start and finish points should be, and design an engagement journey with you, to achieve the outcome that everyone wants. We bring our rich creative culture, our people-centred way of working, our experience in the harshest of economic climates, our techniques, innovation and our blueprint - the Engagement Journey.

We have developed Purple Monster's Engagement Journey Methodology, based in the approach we have always had - listening, collaborating, using creative approaches, designing, delivering and celebrating success.

Purple Monster Engagement Journey methodology, the stages:

Consult - Embedded Research – we get your story not ours! more...

Collaborate - challenge thinking, explore options jointly. more...

Design - using creativity, ensuring maximum levels of engagement. more...

Deliver - using creative routes to engage. more...

Celebrate - a key aspect of engagement. Using creative ways to keep the story alive.  more...